I’ve been reading the book ‘Self-Hypnosis and Subliminal Technology’ A How-to Guide for Personal-Empowerment Tools You Can Use Anywhere! by Eldon Taylor.
It is a pretty amazing book and has so many gems in each chapter. I am enjoying reading it. Each chapter deals with hypnosis from the history of it and myth busting common conceptions of hypnosis.
Here is a brief synopsis of what the author says about ‘change’ and how our preconceived ideas of things can make it difficult for us to change.

WHY CHANGE CAN BE DIFFICULT
Everyone I’ve ever met or interacted with, everyone I’ve ever listened to or whose work I’ve ever read—in fact, every single human being from my experience—has, at one time or another, desired to change something about themselves. For some, the longed-for change may involve getting a better job, losing weight, improving memory, accelerating learning abilities, or increasing charisma. Indeed, there are very few individuals who find nothing they wish to improve.
What Is Change?
What is change? The idea seems simple enough. To some, it’s a thing, often thought of as something like a commodity. For example, we desire more prosperity. The evidence of our success is money. So change in this instance is money, right? No, money is only the outer symbol that represents the shift.
Competing Strategies
Let’s say, for purposes of illustration, that our hypothetical individual who wishes to be more prosperous was also raised with the belief that money is the source of all evil. A subconscious strategy may therefore work to sabotage any effort he makes to achieve real monetary success. In other words, in this instance the ego perceives safety as avoiding evil— that is, money.
Our hypothetical person may believe, on the other hand, that only money matters. However, there could still be subconscious strategies that get in the way. For example, assume that this person seeks to build a large company but is afraid of public speaking. How will he build a large and successful organization without communicating? When will the fear (public speaking) strategy kick in and knock out the goal (large company) strategy? How will the two ideas compete?
Conflicting strategies exist in nearly everyone. They often underpin what psychologists call “cognitive dissonance,” the conflict that arises from holding two incongruent beliefs. Indeed, opposing strategies also lie beneath much of what’s called “sublimation,” or the acting out of unacceptable fantasies in a socially acceptable way.
The Subconscious Mind
The other challenge to creating real change in our lives lies in the subconscious mind. This part of us is basically indiscriminate in how it accepts information. The problem then is twofold: first, there are already years of uncritical acceptance in my mind; and second, I act in reliance upon this information.
All the statements that have ever been accepted are present in our subconscious minds, and for most of us that’s negative programming. Some psychotherapists have used numbers that indicate that for every input of positive messaging there are 100 bits of negative!
How many times have we all said to ourselves things such as, I can’t do it, or It never works for me? How many times has each of us heard statements such as, “You’re not old enough,” “You’re stupid,” “Money is the source of all evil,” “Life is difficult and then you die,” “Thank God it’s Friday,” “That will never work,” and “You’ll never amount to anything”?
Our Defense Mechanisms Often Defeat Our Purposes
The fact that we act in reliance upon the information accepted indiscriminately by our subconscious minds is a pervasive problem. This means that if negative messages have caused us pain or fear, then we adapt our behavior and beliefs around avoiding those circumstances and outcomes.
With this adaptation come choices. Most choices of this nature are deeply rooted in the subconscious. Our subliminal beliefs—those in the subconscious that arise from our desire to be accepted and to avoid pain, humiliation, and rejection—determine our actions. All behavior comes from choice, even if the decision is made at a subconscious level. What happens is that we build defense mechanisms in order to protect ourselves from former bad experiences and possible future rejection.
These defense mechanisms often defeat our own best interests. For many of us, our worst enemy is often ourselves. Ignorant of these dynamics, it’s easy to see why more than 90 percent of the people who attend or participate in motivational gatherings or products are unsuccessful. The fact is that every time we tell ourselves something such as, I am good! the subconscious gives a thought to the conscious such as, Really! Good at what?
Even when the behavior we desire is something as simple as success in our workplace, these subliminal beliefs come into play. For example, when I ask a group of people how many of them would like to come up front and speak to the audience for five minutes on some topic I’ll assign them, rarely does anyone volunteer. A common fear is that somehow they’ll suffer deep embarrassment, humiliation, and more. But this same group of people will respond almost unanimously to the simple, straightforward question: Do you want to be successful in business? Their answer is always yes!
To succeed in business, one must learn to speak. If there’s a deep abiding fear of public speaking and a desire to be successful, there are contradictory motives present in the psyche. Thus, when a person reaches a certain level of success, for some inexplicable reason everything crumbles. What may be viewed as outside circumstances is, in truth, inner conflict. In the instance of the fear of public speaking, the closer to success the individual gets, the more powerful the exertion by subconscious processes to eliminate the impending threat. Conflicting factors or mechanics of our own psyche often defeat our stated desires without our conscious awareness.
Hypnosis and Subliminal Communication
The power of hypnosis and subliminal communication exists largely in their direct communication with the subconscious. The conscious mind is generally in abeyance during hypnosis, although our defense mechanisms can still play a significant role in the outcome. The advantage of sub-threshold (subliminal) communication is that it bypasses conscious awareness. Unlike hypnosis, where attention and conscious assistance are often necessary, subliminal messages aren’t attended to by the conscious mind in any necessary manner. Because of this, we can decide for ourselves how to “script” our subconscious mind with this technology.
You Can Re-script Your Inner Talk
Using hypnosis, then, it’s possible to access the hidden recesses of the mind to discover the source of a conflict and its solutions. Hypnosis also allows us to “seed” the subconscious mind with thought patterns and ideas that can serve us as opposed to sabotage us. But for me, the most exciting use of hypnosis is for deepening meditation exercises and using this to access information from my higher self.
As for subliminal communication, it works by allowing the positive messages or affirmations to eventually overtake the negative information contained in the subconscious. This new data re-scripts our inner-talk, thereby priming positive self-beliefs, which begin the cycle of self-fulfilling prophecies. When this happens, the subliminal beliefs that formerly were self-limiting begin to change. As they change, so do we!
Excerpted from NY Times best-selling author, Eldon Taylor’s latest release, Self-Hypnosis and Subliminal Technology: A How-to Guide for Personal-Empowerment Tools You Can Use Anywhere! To get your copy of this manual to learning self-hypnosis and the art of creating your own custom subliminal program, please click here. Join the book launch party and receive over 100 bonus gifts plus the chance to enter drawings to win super-gifts from supporters of Eldon, such as Linda Evans (Emmy nominated and award winning actress), Dee Wallace (award winning actress), Steven Halpern (award winning composer and recording artist) and many more! This is a limited time event. Please click here for more details.
I received a book to review to participate in this book tour. I was not required to write a positive review. The opinions I have expressed in this post are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

I’ve always been curious about hypnosis. This is very interesting and thought-provoking! Will have to request this title for our library.
I once saw someone hypnotized and was shocked by the power this technique holds . Great review and insights on a method that seems to be useful in so many parts of our lives.
I watched a show on hypnosis once when I was on a business trip with Bryan. I was amazed by how it worked. I have some stuff I’d like to change about myself. I think I need to read this book.
I have always been curious about this. I have seen others use it to help them stop smoking and they’ve had amazing results. I would love to find a professional doctor that would help me change my inner script to actually like Veggies and enjoy exercise. I think that would really help me improve my life. The problem is finding a licensed and professional practitioner instead of someone who does it for entertainment.
I don’t really believe in hypnosis, but I’m weird like that. LOL
I’ve always been curious about hypnosis. I’m one of those people that believe it wont work on me, but I do know some people who swear by it.
Someone tried to hypnotize me before and it didn’t work.
You definitely have to be open to it!
I am completely intrigued! I need to check out this book!
very interesting, thanks Grace for going into such detail; I have to check out this book now.
I have to look but I think I just got this for my Kindle – if not it’s really similar. I’ve been “stocking” up for my trip to Florida – beach/pool time needs some great books to read.
I’ve always been open to trying hypnosis. This book sounds fascinating
Sounds like a fascinating read!
This is new to me. I look forward to checking it out.
That really looks like a great read. I’ve actually dabbled in self-hypnosis and I can’t wait to check it out. Thank you